There is some weird appeal in the Reebok videos about their Reebok Forever challenge; I do agree with their statement that fitness is a lifestyle and I do know how much it takes to train your body to run longer distances, stretch deeper than ever before etc. I have, however, really mixed feelings about Reebok’s statement that ‘size matters’ only to proceed to encourage people to ink themselves with the corpo logo of theirs. Whatever rocks your boat, tho.

I like the videos:

The American RW gives us a different take on sports tattoos. Here size does not matter as it’s all about running spirit, keeping great memories right on your skin and encouraging you to keeping going. Two good slide shows and meaningful tattoos on passionate people!